Project Overview
Thor Plumbing & Heating has built an impressive social media presence, with nearly 10,000 followers on platforms like Instagram. This growing community is a testament to their commitment to showcasing not just their services but their company culture as well. By focusing on the people behind the business and their work environment, Thor has managed to humanize its brand, making it relatable and approachable for both potential clients and future employees. Our content strategy for Thor highlighted their unique company culture—making it one of the standout features in their marketing efforts.
Why Thor Focuses on Culture
At Thor Plumbing & Heating, company culture isn’t just a buzzword, it's the foundation of their success. Thor recognizes that a strong, positive culture drives employee satisfaction, retention, and productivity. This, in turn, directly impacts the quality of their services and customer satisfaction. By actively sharing their culture on social media, they invite their followers into their world... showing them the faces behind the tools and the values that drive the business.
How We Helped Thor Showcase Their Culture
At Journeyman Marketing, we worked closely with Thor to craft a media strategy that effectively communicated their brand values. Through behind-the-scenes footage, employee spotlights, and candid moments, we captured the essence of their workplace and their team's dynamic. Our goal was to produce content that not only highlights their technical expertise but also emphasizes the camaraderie, hard work, and positive environment that makes Thor stand out. This approach has helped them grow their social media presence and reinforce their culture in the eyes of both current and prospective clients.
