The internet is flooded with contractors claiming to be the best. But only a few stand out. The difference isn’t size or budget — it’s clarity, creativity, and consistency. This post outlines how to make your construction company impossible to ignore online.

The construction industry is built on trust, and trust doesn’t come from filters or buzzwords. It comes from authenticity — showing real people, real work, and real progress. Here’s why authentic marketing outperforms polished perfection every time.

Most construction companies look at likes and followers to measure marketing success. The truth? Those numbers mean nothing if they don’t convert into calls, bids, and brand recognition. Here’s how to measure what actually drives growth.

A slow, outdated website doesn’t just look bad — it quietly kills opportunities. This article exposes the hidden costs of poor web design for construction companies and how fixing it pays back tenfold.

Every construction company has slow periods, but smart ones use that time to build momentum. Investing in marketing during quieter months keeps your brand visible, your pipeline full, and your crew busy when others are scrambling.

In construction, trust is everything — and it starts long before the first handshake. The way your brand looks, sounds, and interacts online heavily influences whether a client reaches out. This post breaks down what actually builds digital trust (and what destroys it).

You already have a goldmine of marketing content sitting in your camera roll. With the right strategy, your project photos can become paid ads that attract clients, showcase your craftsmanship, and reinforce your brand authority.

Your Google Business Profile is one of the most underrated marketing tools available to contractors. It’s free, it’s powerful, and when optimized properly, it can generate leads on autopilot.

Posting daily isn’t sustainable, but posting randomly doesn’t work either. The secret to effective social media for construction companies is building a consistent schedule — one that’s realistic, strategic, and designed for your team.

Professional video production isn’t a luxury; it’s a growth tool. From recruitment to client acquisition, video tells your story faster and more authentically than any ad campaign ever could.

Your projects already tell powerful stories — but most companies never share them. Storytelling turns your technical work into emotional connection. This is how you move from being “just another contractor” to being the company clients want to work with.

If your business isn’t showing up on Google when someone searches “contractor near me,” you’re invisible. SEO (Search Engine Optimization) isn’t complicated — it’s about doing the right things consistently. Here’s what matters most for construction businesses.

In construction, consistency is everything — and that applies to your marketing too. Whether it’s social media, website updates, or newsletters, consistency builds credibility. Here’s how to make it happen and why it matters more than flashy campaigns.

Branding in construction isn’t just about colours and logos. It’s about trust, reputation, and the associations people have with your name. This guide breaks down what real branding looks like for contractors and builders — and how to make yours unforgettable.

Most builders underestimate how powerful their jobsite photos can be. With the right storytelling and branding, everyday work can become high-performing social media content that attracts clients and recruits alike.

Video content is the fastest way to build authority in the construction industry. From jobsite storytelling to client testimonials, here are five types of videos that help builders stand out, grow their audience, and win more projects.

Your website isn’t just a formality. For most clients, it’s the first and only impression they’ll get before deciding whether to call. This guide explains the core features of a high-performing construction website that attracts leads, builds trust, and drives real results.

Most construction companies struggle with social media because they treat it like an afterthought. Sporadic posts, no clear messaging, and a lack of storytelling make their content forgettable. This post breaks down why that happens — and how to fix it using practical, proven strategies built for contractors and builders.

Thor Plumbing isn’t just building systems, they’re building culture

It’s legacy work... and we treat it that way.

Sometimes, the best stories… come from the ones that go completely sideways.

It’s how you guide perception, attract the right people, and build a brand that lives beyond one project or one contract.