HIRE BETTER PEOPLE. WIN MORE BIDS. BUILD A BRAND THAT LASTS.
SOCIAL MEDIA BUILT FOR WINNIPEG CONSTRUCTION & TRADES COMPANIES
STEP 1: WATCH THE VIDEO BELOW. IT HAS EVERYTHING YOU NEED TO KNOW.
STEP 2: FILL IN YOUR INFORMATION BELOW. WE WILL CONTACT YOU ASAP.
YOUR COMPETITIVE WEAPON.
Whether you need to fill critical positions, generate qualified B2B or B2C leads, or build brand awareness in your market, we handle everything from strategy to execution to optimization—so you get results, not excuses.
TRUSTED BY INDUSTRY LEADERS
FOR COMPANIES THAT ARE SERIOUS ABOUT GROWTH.
We work with construction companies doing $10M-$100M+ in revenue with 50+ employees and multiple projects running at once. We understand your challenges: hiring top talent, standing out from competitors, and building a brand that matches the quality of your work.
SUCCESS STORY: MD STEELE CONSTRUCTION
MD Steele Construction Ltd. is a respected general contractor specializing in bridge construction, heavy civil infrastructure, and public works projects across Manitoba. When MD Steele partnered with Journeyman Marketing, they had virtually no digital presence. No social media following. No content showcasing their projects. No way for the public, potential clients, or top talent to see the incredible work they were doing.
Today, MD Steele is one of the most recognized construction brands in Winnipeg. Through strategic social media marketing, consistent video content, and authentic storytelling, they've generated millions of impressions, thousands of engaged followers, and built a brand that reflects the quality and scale of their work. They've become a trusted voice in Manitoba construction and a model for how construction companies can leverage digital marketing to build community trust, attract talent, and strengthen their reputation.
THE STRATEGY BEHIND THE GROWTH
We built a comprehensive social media system around MD Steele's real work. Each week, we produced high-quality construction video content featuring project walkthroughs with key team members like Project Manager Chris Ritz, capturing everything from groundbreaking to completion.
Our biggest success was documenting the historic Portage & Main pedestrian opening project—one of Winnipeg's most significant infrastructure milestones. We conducted interviews with Winnipeg Mayor Scott Gillingham, documented the construction process transparently, and captured the grand opening celebration. This campaign alone generated hundreds of thousands of views and positioned MD Steele at the center of a major community moment.
By documenting progress regularly, featuring crew members on camera, and keeping messaging clear and transparent, we created a steady stream of construction marketing content that informed the public, built trust, and kept MD Steele top-of-mind throughout every project phase.
REAL RESULTS: IMPRESSIONS, FOLLOWERS, HIRING ADVANTAGES
The results speak for themselves:
Brand Visibility: MD Steele's social media marketing campaigns have generated millions of organic impressions across Instagram, Facebook, and LinkedIn. Individual project walkthrough videos regularly achieve 75,000+ views, with key community projects like Portage & Main reaching hundreds of thousands of engaged viewers in Winnipeg.
Audience Growth: From virtually zero digital presence to thousands of engaged followers who actively comment, share, and engage with MD Steele's construction content.
Recruitment Success: We've run targeted hiring campaigns on Meta and LinkedIn that helped MD Steele fill critical positions. The company now regularly receives direct messages from skilled workers asking if they're hiring—a complete reversal from when they struggled to attract talent.
Community Engagement: The Winnipeg community actively engages with MD Steele's content, commenting on project progress, asking questions, and showing appreciation for the transparency. This level of public trust is rare in construction and positions MD Steele as one of Manitoba's most respected contractors.
Internal Culture Shift: Crew participation increased significantly. Team members who were once hesitant to be on camera now actively participate, explain their work, and publicly recognize one another. The content became a point of pride, strengthening team culture while reinforcing MD Steele's reputation as a company that values its people as much as its projects.
