FILL POSITIONS IN 2 WEEKS. GENERATE QUALIFIED LEADS ON AUTOPILOT.
PAID ADVERTISING FOR CONSTRUCTION & TRADES COMPANIES IN WINNIPEG
STEP 1: WATCH THE VIDEO BELOW. IT HAS EVERYTHING YOU NEED TO KNOW.
STEP 2: FILL IN YOUR INFORMATION BELOW. WE WILL CONTACT YOU ASAP.
ATTRACT BETTER CLIENTS. HIRE BETTER TALENT.
Most construction companies in Winnipeg are doing incredible work—but nobody knows about it.
It's time to build a social media presence that attracts top talent when you're hiring, keeps you top-of-mind with developers and project owners, and builds a brand that reflects the quality of your work.
TRUSTED BY INDUSTRY LEADERS
FOR COMPANIES THAT ARE SERIOUS ABOUT GROWTH.
We work with construction companies doing $10M-$100M+ in revenue with 50+ employees and multiple projects running at once. We understand your challenges: hiring top talent, standing out from competitors, and building a brand that matches the quality of your work.
THOR PLUMBING & HEATING LTD.
Thor Plumbing & Heating is an established HVAC company in Winnipeg known for quality work, strong customer service, and a growing team. But like most trades companies, they faced a brutal challenge: hiring.
The skilled labour shortage hit them hard. Posting jobs on Indeed brought in unqualified applicants. Referrals dried up. Recruiting agencies wanted 20% of the first-year salary for each placement. Thor was stuck—they had the work, but not the people to do it.
That's when they came to Journeyman Marketing. We specialize in paid advertising for construction and trades companies, and we knew exactly how to solve their hiring problem: targeted ads on Meta and LinkedIn, paired with backend automations that qualify candidates before they ever apply.
Here's what happened.
PART 1: HIRING AN HVAC TECHNICIAN
We launched a targeted hiring campaign on Meta, designed specifically to reach experienced HVAC technicians in Winnipeg who might be open to a career move—even if they weren't actively looking.
The ads showcased Thor's culture, projects, and what it's like to work there. We weren't just posting a job description—we were positioning Thor as the company everyone wants to work for.
Within 2 weeks, we placed a qualified HVAC technician. But here's the best part: the hire had been with a competitor for 10 years. He told Thor's team that he kept seeing their ads, and after a while, he took it as a sign that it was time to make a change.
Thor avoided the 20% headhunter fee, filled a critical role in weeks instead of months, and brought on someone who was already sold on the company before the interview even happened.
PART 2: HIRING A SERVICE DISPATCHER
After the success of the first campaign, Thor came back to us for their next hire: an HVAC service dispatcher.
Again, they'd been struggling. Again, they were considering a headhunter.
We ran another targeted campaign—this time optimized based on what we learned from the first one. The result? 54 qualified applicants.
Thor conducted over 10 interviews and found their ideal candidate. No headhunter fee. No months of waiting. Just a streamlined process that brought in real, qualified people who wanted to work for Thor.
THOR'S NEW HIRING STRATEGY
Thor Plumbing & Heating went from considering expensive headhunters to filling critical positions in weeks, multiple times.
But the impact went beyond just these two hires. By investing in their brand presence through paid advertising and organic content, Thor positioned themselves as the employer everyone in Winnipeg wants to work for.
Now, when we run hiring ads, top talent already knows who Thor is. They've seen the company's projects, culture, and team. They want to work there before they even apply.
This is what strategic construction marketing looks like: paid ads that don't just fill positions—they build a brand that makes future hiring easier, faster, and cheaper.
