We get this question a lot:

‍
“Why only construction companies?”
“You could make more if you branched out.”

And yeah... we could chase the tech startups, the wellness apps, the SaaS bros. But we don’t.

Because we’re not just a creative team. We’re a crew of former construction workers and blue-collar marketers who’ve lived the jobsite grind. We know the early mornings, the busted gear, the pride that comes with a job done right.

And we know what the world doesn’t see.

That’s why Journeyman was built... to brand the unbranded, to flip the narrative around the trades, and to create content that actually reflects the power of this industry.

Construction companies deserve better stories.

Not stock photos.
Not cringey TikToks.
Not some intern writing captions who’s never worn steel toes.

We only work with construction brands because this isn’t just what we do... it’s who we are.

And when you speak the same language as your clients, the results are different.

We’ve helped plumbing companies grow followings in the tens of thousands.
Helped GCs attract skilled talent without burning out their HR team.
Helped family-run firms build brands that outlive the jobsite.

Our niche isn’t a limitation... it’s our leverage.

We know what a good framing shot looks like.
We know when a job site is worth filming.
We know how to tell a trades story that doesn’t feel like a sales pitch... because we’ve been there.

We don’t market to construction.
We market from construction.

That’s the difference.

‍