Social media should feel like a workflow, not a chore. Here’s how to plan content that fits your schedule and builds your brand without burning you out.
1. Plan Around Site Activity
Every major milestone — pour, framing, completion — is content gold. Plan your posts around your jobsite timeline, not the calendar.
2. Use the 3-2-1 Rule
Each week: 3 posts about projects or people, 2 educational insights, 1 behind-the-scenes or lighthearted post. That mix keeps your feed balanced.
3. Batch Your Content
Dedicate one day a month to gather photos and videos. Journeyman Marketing helps clients turn that material into weeks of polished content.
4. Schedule It Out
Use tools like Meta Business Suite or Later. Posting manually wastes time — automation keeps you consistent.
Consistency builds trust, and trust drives leads. Journeyman Marketing creates and manages posting systems built specifically for construction companies that don’t have time to guess.
