Most plumbing companies post a pipe pic and call it a day. Not Thor Plumbing & Heating.

When Justin and Christina Thor came to us, they weren’t after typical. They weren’t looking for “a few videos” or “some decent photos.”
They wanted to flip the script.

Their goal?
To build Winnipeg’s strongest mechanical brand, one that makes top-tier trades talent stop scrolling and start thinking: “That’s the crew I want to work with.”

But here’s what made it real:
They didn’t want to hide the hard days.
They wanted to show the full story... wins, losses, and the real humans behind the tools.

With a clear mission to uplift the trades, they started investing in their people and their presence. Giveaways. Community work. Building a real culture. The message?
The trades have changed... And it’s time the world caught up.

We helped them show it off... with sharp, cinematic content that actually says something.
The result? Nearly 10k followers, and a steady stream of comments from their following, schools, and future hires. They went from “shy on camera” to owning their story.

Thor Plumbing isn’t just building systems, they’re building culture.
And media was the bridge.

Because when you show up raw and real, the right people show up too.