The Time Our Drone Flew Away With 8 Hours of Construction Footage
What It Taught Us About Creating Real Content for the Trades

We left at 4:00 AM.
Destination: Melita, Manitoba. Mission: capture premium construction video content for MD Steele... a client who builds some of the cleanest bridge projects in the game.

Crisp shots, strong interviews, and stunning drone footage over the prairie sky. Eight hours round trip, but it was worth it.

On the way back, we made a call that felt smart in the moment: “Let’s surprise them with drone footage of their Souris River Bridge project.”
It was an older MD Steele job... and we wanted to grab bonus visuals for their content library.

Cooper tosses the drone in the air.
It lifts, locks onto GPS... and just bolts... Gone. No signal. No control.
And yep... the SD card from the entire Melita shoot was still inside.

We spent three hours combing the woods.
Found animal skulls. Dead branches. Everything except the drone.

Drone lost. Footage lost. Drive wasted.

Next move? Drive back to Melita and do it all over again.

That’s construction video marketing for you... real conditions, real setbacks, and no shortcuts.  There’s no “Ctrl+Z” in this line of work.

What’d we learn?

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Simple: Swap the SD card. Always.

We’re not here for perfect workflows.
We’re here to tell powerful stories for construction companies... stories that reflect the grind, the grit, and the pride behind every project.

And sometimes, the best stories… come from the ones that go completely sideways.

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