If you can’t measure it, you can’t improve it. But measuring the wrong thing gives false confidence. Here’s what really matters:

1. Website Traffic Quality, Not Quantity
Are people spending time on your site? Are they visiting your contact page? That’s what counts — not random clicks.

2. Lead Volume and Source Tracking
Know where your inquiries come from — organic, ads, referrals, or social. This tells you what’s working.

3. Engagement That Converts
Comments, messages, and link clicks show interest. Track how often those turn into quotes or meetings.

4. Brand Mentions and Recall
The ultimate goal is recognition. When people say “I keep seeing your posts” — that’s marketing working.

Journeyman Marketing helps construction companies measure what matters. Because in the trades, growth isn’t about going viral — it’s about getting visible and staying top-of-mind.