The Hidden Cost of a Bad Construction Website
You can’t measure the clients you never get — but your website’s costing you more than you think.

You wouldn’t build on a bad foundation — yet many contractors run their business on one digitally.

1. Lost Leads
If your site isn’t optimized for mobile or takes forever to load, potential clients bounce before they even see your work.

2. Poor SEO Rankings
Search engines punish slow, neglected sites. That means fewer eyes on your brand and more on your competitors.

3. Outdated Design = Outdated Perception
A site that looks ten years old makes your company seem behind the times — even if your work isn’t.

4. Missed Conversion Opportunities
No forms, no calls to action, no clear next steps = no leads. Every visitor should know exactly how to contact you.

At Journeyman Marketing, we build websites that not only look professional but perform like your best salesperson — because in today’s world, it’s your first impression that builds or breaks trust.

Share

Get smarter on the 🇨🇦 construction industry in just 5 minutes

Sign up for the free weekly newsletter for news, trends and insights in the Canadian construction industry.

Join Free
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
You might also like
Marketing Advice
October 5, 2023
6
min read
Branding Is Like a Garden... So What Are You Growing?
It’s how you guide perception, attract the right people, and build a brand that lives beyond one project or one contract.
Logan Brown
Journeyman Wins
October 12, 2025
3
min read
How to Make Your Construction Company Stand Out Online
The internet is flooded with contractors claiming to be the best. But only a few stand out. The difference isn’t size or budget — it’s clarity, creativity, and consistency. This post outlines how to make your construction company impossible to ignore online.
Logan Brown
Journeyman Wins
October 12, 2025
3
min read
The Power of Authenticity in Construction Marketing
The construction industry is built on trust, and trust doesn’t come from filters or buzzwords. It comes from authenticity — showing real people, real work, and real progress. Here’s why authentic marketing outperforms polished perfection every time.
Logan Brown