Overview
Journeyman Marketing partnered with RRC Polytech to produce a professional video on behalf of the Canerector Foundation, highlighting a scholarship designed to support students pursuing trades and technical education.
Our team handled the entire production process — from scriptwriting and creative direction to filming, editing, and delivery — ensuring the story was both inspiring and informative. The goal was simple: create a compelling video that encourages future students to apply while showcasing the generosity and impact of the Canerector Foundation.
This project demonstrates the value of strategic video production in education and recruitment marketing. By blending storytelling with professional visuals, RRC Polytech can connect more meaningfully with prospective applicants and strengthen awareness around scholarship opportunities.
Challenges & Solutions
The challenge was clear — capture the essence of the Canerector Foundation’s mission while keeping the focus on real student impact. Scholarship videos can easily feel corporate or overly scripted, but our goal was authenticity.
We worked closely with the RRC Polytech team to understand the scholarship’s purpose, tone, and audience. Through careful pre-production planning and a strong script, we created an emotionally grounded piece that connects with students on a personal level. By combining cinematic visuals, dynamic pacing, and professional sound design, we delivered a video that stands out in a sea of standard institutional content.
Results & Takeaways
The final video serves as a powerful marketing tool for both RRC Polytech and the Canerector Foundation, helping them promote the scholarship through multiple channels — including YouTube, digital advertising, and social media.
While metrics are still being gathered, the project’s success is already clear in its ability to communicate opportunity and inspire action. This production reinforces how professional videography and storytelling can amplify visibility for educational programs and drive student engagement.
