Able Cranes - Bison on the Boulevard
Captured the Precision and Care of Crane Operators
Client
Able Crane Services
What We Did
Videography
Industry
Crane Services
Project Date
May 28, 2025
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Project Overview

Able Crane Services partnered with Toba Centre for Children & Youth to bring a powerful public art installation to life: Bison on the Boulevard. Our team captured the precision and care of crane operators as they carefully positioned hand-painted concrete bison... each one a symbol of strength, solidarity, and hope, along Winnipeg’s Roblin Boulevard.

Executed as part of the Toba Centre capital campaign to raise awareness of child advocacy, the project assembled a visually striking herd, designed to spark conversation and signify community support for vulnerable youth.

Building a scalable digital storefront designed to convert clicks into customers.

Why the Bison?

Bison embody strength, protection, and unity... natural symbols that align deeply with Toba Centre’s mission to support children healing from trauma. Standing together, the herd illustrates community resilience: just as bison protect their young, we stand with those affected by abuse.

Why It Matters

This wasn't just a crane job... it was lifting community spirit. Through visual storytelling, the bison project reinforced Toba Centre’s message: no child should face trauma alone. Working together, we turned heavy lifting into a powerful symbol of hope.

Solution.
Delta Water Products was in a transition period during the acquisition of several companies in the water sector across Western Canada. They were looking for a cohesive brand stance and a new look and strategy that could bring all the brands under one roof in phases, allowing time for the business acquisition to take place.
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